Red Responds: She’s Having Problems Marketing Herself

Julie in Santa Monica writes:

I am an amateur photographer – photography has always been my passion. I have lots of creative, unique ideas – I don’t lack creativity – however, I haven’t quite figured out how to get them out there. I have a demanding job, so between the stresses from work and the stresses I put on myself – not to mention the research and time it takes to locate galleries etc – I can’t seem to figure out how to make my dream a reality. My question to you is, should I take a break and let it come to me fluidly, or do I actively need to find new ways to market myself?

Dear Julie,

Talent and creativity are valuable assets, but they can only lead to prosperity if your work is seen!

I do see that you will eventually have a nook of your art in a gallery, but that seems to be a couple of years away. The offer will be extended to you by a dark-haired female, whom you will meet at some kind of evening gathering or event.

As for now, you just don’t seem to have the time or energy to really do the necessary footwork and follow-up that it takes to book a gallery showing. However, you may want to talk with the owners of shops and restaurants that you already frequent to see if they would be interested in putting up some of your work for sale and display. While this approach isn’t likely to make you rich, it will get your name out there, as well as put some sales under your belt. Just be prepared for some rejections, and don’t take them as a personal shot. It’s just the name of the game.

Because your life is currently rather hectic, it is okay for you to take a step back from this personal stressor and let the fluid creativity come. Marketing is a tough arena, specifically for artists. It takes time, money, work, patience and more than a bit of luck. Every dream can find ultimate fulfillment, but sometimes the path to the end isn’t quite the original vision. Continue to be true to your original vision and dream, but use the avenues that present in your daily life as steps to reaching that ultimate goal.

Good luck!
Ext. 9226

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