A public relations effort went wrong this month for Allstate Insurance, when the auto insurance company released a “study” in order to piggyback on the recent spate of interest in the new zodiac signs. The study, purporting to link different astrological signs with different rates of accident liability, ended up offending more people than it humored. The company issued a public apology on Saturday.
Chicago Breaking Business reports:
What was supposed to be a light-hearted look at a link between car accidents and astrology has turned into a public-relations misstep for Allstate Insurance.
The Northbrook-based insurer issued an apology Saturday for a study it released two days earlier that rated the safest drivers based on their Zodiac signs. Its 2010 claims data showed that Virgos were the worst drivers. The insurer found that Virgos were 700 percent more likely to be in a car accident in the last year than Scorpios.
Scorpios were involved in only 1.5 percent of accidents last year, making them the best drivers on the road, Allstate said in the press release. The rest of the list, from best to worst drivers, was Ophiuchus, Cancer, Aquarius, Libra, Aries, Capricorn, Gemini, Sagittarius, Pisces, Taurus, Leo and Virgo.
What do you think? Should people have had more of a sense of humor about the study?