Allstate Gets Out of Astrology

A public relations effort went wrong this month for Allstate Insurance, when the auto insurance company released a “study” in order to piggyback on the recent spate of interest in the new zodiac signs. The study, purporting to link different astrological signs with different rates of accident liability, ended up offending more people than it humored. The company issued a public apology on Saturday.

Chicago Breaking Business reports:

What was supposed to be a light-hearted look at a link between car accidents and astrology has turned into a public-relations misstep for Allstate Insurance.

The Northbrook-based insurer issued an apology Saturday for a study it released two days earlier that rated the safest drivers based on their Zodiac signs. Its 2010 claims data showed that Virgos were the worst drivers. The insurer found that Virgos were 700 percent more likely to be in a car accident in the last year than Scorpios.

Scorpios were involved in only 1.5 percent of accidents last year, making them the best drivers on the road, Allstate said in the press release. The rest of the list, from best to worst drivers, was Ophiuchus, Cancer, Aquarius, Libra, Aries, Capricorn, Gemini, Sagittarius, Pisces, Taurus, Leo and Virgo.

What do you think? Should people have had more of a sense of humor about the study?

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5 thoughts on “Allstate Gets Out of Astrology

  1. Martha Monaco

    The AllState study seems to ring true with me. I have not had a ticket in 25 years, even with a red Corvette a few years ago. I am a Cancer. My son, however, whom I sometimes have to close my eyes when he drives, is a Taurus, and they are at the end of the good driver list. The old boyfriend, who used to speed in his BMW on the mountain roads of Co. is a Pisces, also right there with Taurus a the end of the list.

  2. Terése Laubscher

    I’m a Virgo with a clean driving record… and being so naturally nitpicky, I wanted to point out a few things:

    – The Allstate study uses the tropical zodiac, not the sidereal most of us use.
    – The study just looks at number of accident claims by sign. Maybe certain signs are more diligent in reporting their claims, or more likely to use Allstate.


  3. Jacqueline

    Interestering article, being an Aries, Moon in mars and Carpiricorn, Libra rising so according to allstate, my driving may be questionalbe, but have to say I havent had a ticket in at least 25 years.

    Blessings and Big Hugs!
    Jacqueline x9472

  4. Gina Rose ext.9500Gina Rose ext.9500

    Well, I’m a Virgo sun sign , with my Moon and Mars in Pisces and Cancer rising…..I haven’t had a ticket for anything or an accident since 1973 and most, if not all, of the Virgos I know are good drivers as well.

    The sign of Virgo is known as a cautious, detail orientated sign… I find the AllState study a very interesting bit of fluff , but I don’t believe it is accurate.

    Blessed Be )O(
    Gina Rose ext.9500

  5. kelli5130

    We need to have a sense of humor about everything or life gets a little too difficult. I’m a Cancer and I have never had a ticket…so is it the sign or just “good luck?” You write the best articles, keep them coming you brighten our days and give us something to think about. Thanks for making my world a more interesting place. Love, Kelli


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